In an ordinary Saturday afternoon, Sofia experienced something extraordinary – the iconic “Bridge of Lovers” in the capital transformed into an urban SPA catwalk, where three collections by CYXO came to life.
The event URBAN SPA DAY by CYXO turned passing through the city centre into an unforgettable emotion, offering its fans a sense of comfort and freedom in a busy everyday life.
Under the motto “The city can be your SPA”, the Bulgarian luxury home-textile brand CYXO presented three of its collections in an open-air pop-up show.
Models walked the red carpet amid the city dynamics, and the most exciting moment came when passers-by became part of the show – dozens of people joined impromptu catwalks and challenges, for which they received gifts from the brand.

Three collections – three sensations
The show began with the “SPA” collection – inspired by the idea of refined rest and relaxation: minimalism, clean lines and luxury hidden in every detail.
After it, the audience immersed in the “Awakening” collection – a series that weaves traditions and the contemporary rhythm, symbolizing a new beginning, coziness and premium comfort.
The climax came with the debut of “Roots & Peaks” – the new Autumn/Winter 2025 collection, inspired by the beauty of Bulgarian nature, our roots and the human aspiration for growth.

Photo corner, smiles and urban bubbles
Among the most talked-about highlights was the interactive photo-corner – a branded bathtub with bubbles, where models and passers-by unleashed their creativity.
The space became a magnet for spontaneous and informal pictures, and everyone who shared a frame with the hashtag #CyxoUrbanSpa on Instagram received a voucher worth BGN 20 for purchases at havlia.com.

Luxury is where you are
With URBAN SPA DAY, CYXO showed that the feeling of luxury and tranquillity does not depend on the place – it can be part of our everyday life, even in the heart of the city.
The activation became a kind of bridge between home and urban energy – between motion and rest, between style and comfort.